Welcome to the Jokkalante project, an initiative by the International Trade Centre (ITC) and MOTIE aimed at improving the livelihoods of women horticultural producers. The project follows a market-led approach that connects women farmers to markets, provides training on best agricultural practices, and promotes local production.

By working with actors across the agricultural value chain, including market federations, buyers, and transporters, the Jokkalante project aims to enhance income generation while providing direct support to women farmers. Funded by EIF, the project is committed to promoting sustainable agriculture practices and empowering women in the horticultural sector.